The Right way to measure Customer Centricity
The underpinning ides of 4Es is the desire to get more scientific about the customer experience. All too often top teams are taught to rely on subjective misinformed measures that can, and often do, lead to incorrect business assumptions. In turn enterprises crash and burn from the resulting misdirection of energy as companies operate under an illusion that one question answers all.
That is where 4Es comes in. It is a more objective, impartial and systematic means of ensuring what you do is able to be improved continuously. 4Es can be deployed as a part solution to integrate into existing enterprise initiatives, or in its own right as a strategic roll out across people, departments, divisions and business units. If you have customers, you need 4Es.
"Every interaction, everywhere, all the time"
Professionals from all over the world are eager to learn more about 4Es and how to apply the principals in their organizations. If you'd like to learn more please get in touch.