Credential Holder Code of Conduct
All holders of BP Group certifications and accreditations agree to uphold the following professional standards.
As a certified or accredited practitioner within the BP Group credential framework, I commit to the following principles:
Professional integrity
- Represent your certification status accurately and honestly at all times.
- Use BP Group credentials, logos, and designations only in accordance with the published brand guidelines.
- Never misrepresent the scope of your qualifications or imply competencies you have not attained.
Ethical practice
- Apply the CEMMethod frameworks and tools with the intent to improve outcomes for customers, employees, and the organisations you serve.
- Avoid conflicts of interest; disclose any potential conflicts to clients and stakeholders promptly.
- Respect confidential and proprietary information entrusted to you by clients, employers, and fellow practitioners.
Continuous development
- Maintain the currency of your credential through the prescribed renewal activities within each cycle.
- Stay informed about updates to the CEMMethod and apply them in your practice.
- Engage constructively with the practitioner community and contribute to shared learning where possible.
Respect and collaboration
- Treat fellow credential holders, coaches, clients, and BP Group staff with courtesy and respect.
- Provide constructive, evidence-based feedback when reviewing peer work or participating in community forums.
- Refrain from any conduct that could bring the profession or the BP Group credential framework into disrepute.
Accountability
- Accept responsibility for the quality and impact of your professional work.
- Report any known breaches of this Code to BP Group in good faith.
- Co-operate with any review or inquiry initiated by BP Group in connection with this Code.
Breaches
BP Group reserves the right to suspend or revoke credentials where a holder is found to have materially breached this Code. Any such determination will follow a fair review process with the opportunity for the holder to respond.
This Code applies to all holders of ACX (Professional, Champion, Master, Mentor), CPP (Coach, Master), and ACXA (Advisor) credentials. Last updated May 2026.