FOR IMMEDIATE RELEASE · MAY 2026
BP Group Honours Raj Subramaniam as ACX Mentor and CPP Coach of the Month, May 2026
The BP Group today named Raj Subramaniam as its ACX Mentor and CPP Coach of the Month for May 2026, recognising more than two decades of passion poured into transforming customer experiences across Australia.
Raj's career has spanned some of Australia's most demanding transformation environments — from WW Solutions and Oakton, through the Australian Communications and Media Authority and the City of Stonnington, and now through his own consultancy, Align CX. Across every role he has redesigned services, rebuilt operating models, and mentored the people behind them.
A career built around better services
- 2001–2006WW Solutions (Wallenius Wilhelmsen Solutions) — supply chain transformation and process optimisation across Australia.
- 2007–2013Oakton — senior transformation consultant across government, banking, education, logistics, and manufacturing.
- 2013–2015Australian Communications and Media Authority — led the Do Not Call Register transition and regulatory service transformation.
- 2016–2024City of Stonnington — service transformation lead across 7 departments and 22 business units.
- 2024–PresentAlign CX — partner and principal consultant focused on CX‑led service transformation and responsible AI enablement.
Proof in the results
- •90+ transformation initiatives delivered and 40+ service reviews completed.
- •2.5M minutes saved each year and $1.6M+ in efficiency gains.
- •Business permits turnaround cut from 20 days to about 2 business days.
- •Follow‑up enquiries reduced by around 80%; recruitment lead time cut from 2 weeks to 1 day.
- •Hyundai delivery lead times reduced by 30%; throughput increased by 16%.
- •Transport costs reduced by $400K annually; inventory holding costs reduced by $75K annually.
A message from Steve Towers, Founder of BP Group
"So proud of this one. Raj Subramaniam has been named the BP Group's ACX Mentor and CPP Coach of the Month for May 2026 — and honestly, I can't think of anyone more deserving. I've watched Raj pour over two decades of passion into transforming customer experiences across Australia — from WW Solutions and Oakton to the City of Stonnington, and now through his own consultancy, Align CX. He doesn't just redesign services; he genuinely cares about the people behind them and goes out of his way to mentor and uplift everyone around him."
"Raj gets my strongest endorsement and is an outstanding asset for any organisation. Congratulations, my friend — we can't wait to see what you do next."
What defines Raj's approach
Raj's work sits at the intersection of customer experience, service design, business transformation, and responsible AI. His method is disciplined and human: begin with the friction people actually experience, uncover the real customer problem, redesign the service, and only then enable it with process, technology, and AI.
- •Customer first, but practical — begin with the friction people actually experience.
- •CX is often a process problem in disguise.
- •Do not fall in love with the first explanation.
- •Technology is not transformation unless the operating model changes too.
- •Responsible AI means governance, judgement, trust, and measurable value.
Capability backbone
MBA, Melbourne Business School · Master's in Industrial Engineering, BITS Pilani (Dean's List and Gold Medallist) · BP Group licensed ACX Master and CPP Mentor of the CEMMethod · authority to train and certify practitioners · exploring Microsoft 365 Copilot and responsible AI enablement.
About the ACX Mentor / CPP Coach of the Month
Each month the BP Group recognises one licensed ACX Mentor or CPP Coach whose work exemplifies outside‑in customer‑centred transformation, measurable outcomes, and the mentoring of others along the ACX pathway. Recipients are selected from the Group's global network of accredited practitioners spanning 130+ countries.
About BP Group
The BP Group is a global leader in customer experience and business transformation, supporting organisations worldwide in delivering measurable improvements in customer and employee experience. With more than 140,000 professionals certified across 130+ countries and recognised as the #1 Customer Experience organisation by Global Gurus, the Group continues to pioneer new thinking, new methods, and new capabilities for the next generation of leaders.
Learn more about the professional certifications, accreditation, ACX Mentors and CPP Coaches at bpgroup.org, or explore the Coaches directory.
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