BEACON Moments of Truth — Portfolio View
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| BEACON dimension |
|---|
| B – Benefit Delivers tangible value to the customer |
| E – Ease Effort required to achieve the goal |
| A – Assurance Trust and confidence built |
| C – Customisation Tailored to the customer’s context |
| O – Openness Transparent and on‑need information |
| N – Nurture Positive, respectful feeling left behind |
| Overall average |
| Avg | |||
|---|---|---|---|