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  • Course Calendar
  • Top Ten CX Qualifications 2025
  • certifiedprocessprofessional
  • Change Architect of the Year Award
  • CCXP v. ACXP qualifications
  • Coaches
    • Licensed Coaches >
      • Steve Towers
      • Lizette Akker
      • Tanguy Petre
      • Cristian Matei
      • Laxman Murugappan
      • Kerry Thomas
      • Lucy Paddy
      • Tara Alexander
      • Willie Krause
      • Meshan Morar
      • Lyall Shapiro
      • Maxx Kochar
      • Chris Reeves
      • Morgan Jones
      • Karen Feld
      • Randy DeSpain
      • Susan Parker
      • Tommy Chance
      • Molly Redenbaugh
      • Graham Milne
      • Samir Asaf
      • Kath Milne
      • Lorraine Doke
      • Mary-Jane TALBOT
    • Licensed Partners
  • Accredited Customer Experience Professional (ACXP)
  • CEMMethod Concepts
  • Customer Experience Management FAQs
  • Strategy
  • Press Releases
  • Resources
    • Videos
    • Podcasts
  • Contact
  • Course Enquiry
  • The Ten Commandments of CX
  • CX & Process
  • Register Your Interest
  • Contact
  • Consultancy
  • Outside-In comparison

CEMMETHOD BEACON
​MOMENTS OF TRUTH
​full cx AUDIT

BEACON Moments of Truth — Portfolio View

Load a template or edit MoT names. Use “+ Add MoT” / “Remove MoT” to scale dynamically. Averages update automatically. Export to CSV when done.

BEACON dimension
B – Benefit
Delivers tangible value to the customer
E – Ease
Effort required to achieve the goal
A – Assurance
Trust and confidence built
C – Customisation
Tailored to the customer’s context
O – Openness
Transparent and on‑need information
N – Nurture
Positive, respectful feeling left behind
Overall average
Avg
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