FOR IMMEDIATE RELEASE
BP Group Announces the Next Evolution in Customer‑Centred Transformation: The ACX Professional, Master, Champion & Mentor Certifications
In a world where customer expectations are rewriting the rules of competition, organisations can no longer rely on internal optimisation or legacy thinking. Today, the BP Group unveils the next evolution of customer‑centred transformation: the ACX Professional, ACX Master, ACX Champion, and ACX Mentor certifications — a capability pathway designed to build organisations from the customer outward.
For more than 30 years, the BP Group has helped leaders across 130+ countries rethink how they design, deliver, and scale customer experience. With more than 140,000 professionals certified globally and recognised as the #1 Customer Experience organisation by Global Gurus, the Group continues to redefine what world‑class capability looks like.
A Capability Built for the New Era of Customer Expectations
As digital acceleration, rising expectations, and global competition reshape every industry, organisations need leaders who can align strategy, operations, and customer experience at speed. The ACX certification pathway equips them with exactly that.
Unlike traditional training, ACX is not about tidying processes or improving internal scorecards. It is a rewiring of how leaders think, decide, design, and lead. It teaches organisations to rebuild from the outside‑in — where excellence isn't a target, but the natural consequence of how the organisation operates.
A Progressive Pathway: From Professional to Mentor
The ACX pathway provides a clear, structured progression:
- —ACX Professional (ACXP) — mastery of the foundations of customer‑centred transformation
- —ACX Master (ACXM) — advanced capability in redesigning experiences and systems
- —ACX Champion (ACXC) — proven ability to lead and sustain customer‑centred transformation
- —ACX Mentor — the highest level, enabling leaders to coach, guide, and embed transformation across organisations
This ladder is designed to build capability that scales — from individual leaders to entire enterprises.
A Message from Steve Towers, Founder of BP Group
"Transformation isn't a project — it's a discipline. ACX gives leaders the mindset and mastery to redesign their organisation from the outside‑in, creating experiences customers feel, value, and return for. When we aim beyond the ordinary, we don't just hit excellence — we redefine it."
Global Reach, Local Impact
From financial services in Africa to government agencies in Europe to technology firms in Asia‑Pacific, ACX‑certified leaders are reshaping how organisations understand and serve their customers. Recent cohorts in Accra, Johannesburg, Dubai, Singapore, London, and New York highlight the global momentum behind customer‑centred transformation.
Why ACX Matters Now
Organisations don't fail from lack of effort — they fail from lack of alignment.
Customers don't leave because of one bad moment — they leave because the organisation was never designed around them in the first place.
And transformation doesn't fail because leaders don't care — it fails because they were never given the capability to make it stick.
ACX changes that.
It gives leaders the tools, frameworks, and mindset to:
- •see the organisation through the customer's eyes
- •redesign experiences that create measurable value
- •build systems that scale excellence
- •and lead transformation that endures
This is where capability becomes confidence.
Where confidence becomes mastery.
And where mastery becomes competitive advantage.
About BP Group
The BP Group is a global leader in customer experience and business transformation, supporting organisations worldwide in delivering measurable improvements in customer and employee experience. With more than three decades of impact, the Group continues to pioneer new thinking, new methods, and new capabilities for the next generation of leaders.
Leaders ready to shift from improvement to transformation can explore the full ACX pathway at bpgroup.org.
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